HYUNDAI Santa Cruz

It all begins with an idea. My team and I started discussing the original concept on the production model three years before the product’s reveal.

Being able to represent our team in the reveal video was an honor. Every member of our staff deserves recognition on this project because it was a HUGE team effort. Thanks to my design leadership, designers, CMF designers, graphic designer, digital modelers, clay modelers, visualization team, studio engineer, operations team, and all of our partners outside of design, we were able to create a product that we can all be proud of.

GENESIS GV80 Showcar

Here are a few brief interviews I did when we released the GV80 Showcar.

MUSEUM of Latin America Art

This was a sketch demo and interview that I did for the museum. I created a rendering of a secret agent who drives a Hyundai Ioniq GT… enjoy!

HYUNDAI Curb Concept Interior

This was my first show car that I ever worked on and to be honest its hard to watch young Brad try to act cool on camera… not to mention try to design a car for the first time. However, it was a fun project and a great learning experience. Thanks for documenting Motoman!