GENESIS GV80 Concept
What should the first SUV from this emerging brand look like?
When designing the first SUV for the Genesis brand, it was important for us to establish what would later become our brand’s design signatures like the parabolic body side line, crest grill, two line light signature, and G matrix patterning. I was thrilled to be the lead exterior designer on this project.
Paint the picture… literally
With the GV80, we wanted to design the experience first. Through artwork, imagine how this SUV is used.
Only then can we design a vehicle that supports these experiences.
Tell the story
The only thing we love more than designing cars is talking about the cars we have designed.